Grails: When Sneakers Change the Game

Follows Earl Cooper and Olajuwon Ajanaku, former Morehouse College golf champions who created the lifestyle brand Eastside Golf to promote diversity on the golf course, in a six episode documentary.

2022 HD 29min NR United States English

Olajuwon Ajanaku Earl A. Cooper

Documentary

golf racism sneakers

S1E1 - Chapter 1: The Logo 2022-12-14

Two young black entrepreneurs create Eastside Golf to change how the game looks. But disrupting a sport as conservative as golf isn’t going to be easy.

S1E2 - Chapter 2: The Break 2022-12-14

Eastside Golf is tasked with designing its first sneaker, and feels pressure to create something groundbreaking and authentic.

S1E3 - Chapter 3: The Launch 2022-12-14

Eastside Golf’s first shoe release makes waves in the sneaker community, but Earl and Olajuwon are focused on creating something bigger and better.

S1E4 - Chapter 4: The Gospel 2022-12-14

Eastside Golf wants to fundamentally change the game of golf with its products, but traditional forces stand in the way of progress.

S1E5 - Chapter 5: The Reveal 2022-12-14

Earl meets with avowed sneakerhead DJ Khaled for advice on how to grow the business; the latest collaboration with Nike is ready for approval.

S1E6 - Chapter 6: The Grail 2022-12-14

As Eastside Golf celebrates its latest collaboration with Nike, the founders seek advice on how to build the business while staying true to their values.

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