The Secret World Of...

A behind-the-scenes exploration of Britains biggest snack rivalries.

2021 HD United Kingdom English

Jo Brand

Documentary

marketing retail trade food industry advertising campaign brand wars

S1E1 - Chocolate 2021-08-08

From Dairy Milk to Yorkie and Galaxy, the battle to be Britains favourite chocolate has raged for decades. This look at the fierce confectionery fight reveals what it takes to hit our sweet spot.

S1E2 - Crisps 2021-08-15

The biggest players in Britains crisp industry reveal what it takes to out-flavour, out-sell and outwit their rivals in the fierce battle for complete crisp domination.

S1E3 - Biscuits 2021-08-22

This nostalgically sweet, and a little unsavoury, battle of Britains biscuits reveals how the industry hobnobs stay ahead of the pack, from copycats and cost-cutting to high court battles.

S2E1 - Ice Cream 2022-09-18

From Walls and Lyons Maid to Mars, Haagen-Dazs and Ben & Jerrys, Jo Brand tells the nostalgic story of how we fell in love with our favourite frozen delights.

S2E2 - Burgers 2022-09-25

Jo Brand lifts the lid on our love for burgers and the beef between the rivalries, from Wimpy, McDonalds and Burger King, to the modern players Honest Burgers and Meat Liquor.

S2E3 - Sweets 2022-10-02

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S2E4 - Sandwiches 2022-10-09

Jo Brand unwraps the nostalgic story of Britains sarnie supremo, from the first M&S pre-packaged sandwich to Pret a Mangers revolution and the mass appeal of Subway and Greggs.

S2E5 - Cereals 2022-10-16

Jo Brand tears open the story behind Britains battle of the brekkie cereals, charting the rise and rivalries of our favourites, from Kelloggs and Weetabix to Deliciously Ella.

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