After his father faces financial struggles, twelve-year-old MAX is forced to shut down the pawn shop he operates from his garage and move to a small country town. When Max discovers the world of small-scale farming, the young entrepreneur rallies the help of his cousin CHARLES, along with local youtuber ALICE, to start an egg farming business in Charless old decaying barn. The animal-friendly COCO FARM quickly becomes a major hit, but the three partners soon find themselves facing the harsh realities of an industry controlled by mega-sized agribusinesses.